Cake or Break: Deloitte-Style Profitability Case Interview
Cake or Break is a medium-difficulty Deloitte-style profitability case interview with 8 interviewer questions and 2 exhibits; candidates finish it in a median 19 minutes. Your first full case is free with an account: run it out loud with an AI interviewer or step by step.
| Case type | Profitability |
|---|---|
| Industry | Consumer Goods |
| Firm style | Deloitte |
| Difficulty | Medium |
| Interviewer questions | 8: context, clarifying, structure, 3 analysis, math, synthesis |
| Math questions | 1 |
| Exhibits | 2 |
| Modes | Voice and guided |
| Completed runs | 26 |
| Median time | 19 minutes |
| Source | Adapted from the Duke Fuqua consulting club casebook |
Runs, times and ratings are from Road to Offer practice data as of 6 November 2026.
The case
Everything Bundt Cakes (EBC) is a US bakery specializing in bundt cakes in three sizes, with regular and rotating seasonal flavors. Profits have declined since 2020, so EBC wants practical ways to restore profitability and support future growth.
Most revenue comes from consumers who buy in stores or online; business orders are currently nominal. The company sells 5-, 10-, and 15-inch cakes.
The interviewer's first question
Summarize EBC's situation, objective, and decision.
Exhibits you will read
- Exhibit 1: Revenue and Cost per Cake
- Exhibit 2: Growth Options
What this case tests
One math step, two exhibits and three analysis questions: this case weighs business judgment above calculation.