PeakFit Omnichannel Growth Plan: BCG-Style Growth Case Interview
PeakFit Omnichannel Growth Plan is a medium-difficulty BCG-style growth case interview with 8 interviewer questions and 4 exhibits; candidates finish it in a median 23 minutes. Your first full case is free with an account: run it out loud with an AI interviewer or step by step.
| Case type | Growth |
|---|---|
| Industry | Consumer Services / Fitness |
| Firm style | BCG |
| Difficulty | Medium |
| Interviewer questions | 8: context, clarifying, structure, 3 analysis, math, synthesis |
| Math questions | 1 |
| Exhibits | 4 |
| Modes | Voice and guided |
| Completed runs | 32 |
| Median time | 23 minutes |
| Source | Written by Road to Offer |
Runs, times and ratings are from Road to Offer practice data as of 6 November 2026.
The case
PeakFit, a premium fitness brand, wants to accelerate growth over the next three years while protecting profitability. The CEO asks whether the company should prioritize new studio openings, hybrid memberships, or digital conversion levers to reach a 2027 EBITDA target of $70M.
PeakFit operates 85 studios in major U.S. metro areas and offers digital and in-studio subscriptions. Membership trends are shifting toward hybrid offerings, but expansion decisions vary by city economics and execution complexity. Leadership needs a fact-based growth mix and sequencing plan.
The interviewer's first question
What is the client situation and growth objective in this case?
Exhibits you will read
- Exhibit 1: Membership Mix Shift (2022-2024)
- Exhibit 2: 2027 Annual EBITDA Potential by Growth Lever
- Exhibit 3: Candidate Cities — Target Households vs. Competing Studios
- Exhibit 4: EBITDA Bridge to 2027 Target ($M)
What this case tests
One math step, four exhibits and three analysis questions: this case is mostly about reading data under time pressure.