Oat About It: BCG-Style Growth Case Interview
Oat About It is a medium-difficulty BCG-style growth case interview with 8 interviewer questions and 2 exhibits; candidates finish it in a median 29 minutes. Your first full case is free with an account: run it out loud with an AI interviewer or step by step.
| Case type | Growth |
|---|---|
| Industry | Consumer |
| Firm style | BCG |
| Difficulty | Medium |
| Interviewer questions | 8: context, clarifying, structure, 3 analysis, math, synthesis |
| Math questions | 1 |
| Exhibits | 2 |
| Modes | Voice and guided |
| Completed runs | 10 |
| Median time | 29 minutes |
| Source | Adapted from the Duke Fuqua consulting club casebook |
Runs, times and ratings are from Road to Offer practice data as of 6 November 2026.
The case
Oat Co is a certified US B-Corp whose single product, Standard Barista Oat, leads the alternative-milk category in US coffee shops. The company remains profitable, but revenue has stagnated. Management wants a plan to increase revenue by 20% by 2026.
Oat Co. sells primarily to coffee shops and some restaurants through distributors, with a small online store for at-home baristas. Management wants to grow revenue by 20% by 2026.
The interviewer's first question
Summarize Oat Co.'s situation, objective, and decision.
Exhibits you will read
- Exhibit 1: U.S. Alternative Milk Market
- Exhibit 2: Oat Lite vs. Oat Organic
What this case tests
One math step, two exhibits and three analysis questions: this case weighs business judgment above calculation.