Lux Rides Vietnam Pricing: McKinsey-Style Pricing Case Interview
Lux Rides Vietnam Pricing is a hard-difficulty McKinsey-style pricing case interview with 8 interviewer questions and 3 exhibits; candidates finish it in a median 43 minutes. Your first full case is free with an account: run it step by step with AI grading.
| Case type | Pricing |
|---|---|
| Industry | Automotive / Luxury Mobility |
| Firm style | McKinsey |
| Difficulty | Hard |
| Interviewer questions | 8: context, clarifying, structure, math, 3 analysis, synthesis |
| Math questions | 1 |
| Exhibits | 3 |
| Modes | Guided |
| Completed runs | 12 |
| Median time | 43 minutes |
| Source | Adapted from the Wharton consulting club casebook |
Runs, times and ratings are from Road to Offer practice data as of 6 November 2026.
The case
Lux Rides is an Italian two-wheeler brand entering Vietnam with Model Z, a luxury scooter. What price should maximize revenue in the first two years?
Model Z will be manufactured in Italy and exported to Vietnam. Vietnam has high two-wheeler penetration, many lower-end players, and no direct luxury scooter benchmark.
The interviewer's first question
Summarize the client situation and the decision we need to support.
Exhibits you will read
- Exhibit A: Landed Cost Inputs
- Exhibit B: Market Benchmarks
- Exhibit C: Willingness-to-Pay Survey
What this case tests
One math step, three exhibits and three analysis questions: this case is mostly about reading data under time pressure.