Fruit Drink Turnaround: BCG-Style Profitability Case Interview
Fruit Drink Turnaround is an easy-difficulty BCG-style profitability case interview with 6 interviewer questions and 1 exhibit; candidates finish it in a median 15 minutes. Your first full case is free with an account: run it out loud with an AI interviewer or step by step.
| Case type | Profitability |
|---|---|
| Industry | Consumer Packaged Goods |
| Firm style | BCG |
| Difficulty | Easy |
| Interviewer questions | 6: context, clarifying, structure, 2 analysis, synthesis |
| Math questions | 0 |
| Exhibits | 1 |
| Modes | Voice and guided |
| Completed runs | 90 |
| Median time | 15 minutes |
| Candidate rating | 4.0/5 from 9 ratings |
| Source | Adapted from the Wharton consulting club casebook |
Runs, times and ratings are from Road to Offer practice data as of 6 November 2026.
The case
A CPG client sells a pomegranate drink and is losing market share while earning lower profitability than its main competitor. How should it turn around the situation?
The US manufacturer sells through third-party retailers and distributors. Its market share is 20% versus 36% for the competitor. Its margin is -8% versus 10% for the competitor.
The interviewer's first question
Summarize the client situation and the decision we need to support.
Exhibits you will read
- Exhibit A: Cost per Pack vs Competitor ($, 12x8oz)
What this case tests
No math steps, one exhibit and two analysis questions: this case is about reading exhibits and judgment more than calculation.