DigiBooks: BCG-Style Market Entry Case Interview
DigiBooks is a medium-difficulty BCG-style market entry case interview with 7 interviewer questions and 2 exhibits; candidates finish it in a median 33 minutes. Your first full case is free with an account: run it out loud with an AI interviewer or step by step.
| Case type | Market entry |
|---|---|
| Industry | Technology |
| Firm style | BCG |
| Difficulty | Medium |
| Interviewer questions | 7: context, clarifying, structure, 2 math, analysis, synthesis |
| Math questions | 2 |
| Exhibits | 2 |
| Modes | Voice and guided |
| Completed runs | 12 |
| Median time | 33 minutes |
| Source | Adapted from an MBA consulting club casebook |
Runs, times and ratings are from Road to Offer practice data as of 6 November 2026.
The case
Our client, DigiBooks, manufactures and sells electronic book readers and distributes e-books for them through its own website; the tablet only works with books bought on the DigiBooks site. DigiBooks is planning to launch its tablets in a country where no electronic book readers are sold today. Only 1% of the population has ever used an e-reader, though 50% are aware of the concept. The Chief Marketing Officer asks: what factors should DigiBooks consider when launching and marketing DigiBooks tablets in this new country?
Exhibits you will read
- Exhibit A - Market segments
- Exhibit B - Channel decisions
What this case tests
Two math steps, two exhibits and one analysis question: this case balances calculation with reading the data.