Coolant Co. US Market Entry: BCG-Style Market Entry Case Interview
Coolant Co. US Market Entry is a medium-difficulty BCG-style market entry case interview with 8 interviewer questions and 2 exhibits; candidates finish it in a median 24 minutes. Your first full case is free with an account: run it out loud with an AI interviewer or step by step.
| Case type | Market entry |
|---|---|
| Industry | Industrial Equipment / Data Centers |
| Firm style | BCG |
| Difficulty | Medium |
| Interviewer questions | 8: context, clarifying, structure, 3 analysis, math, synthesis |
| Math questions | 1 |
| Exhibits | 2 |
| Modes | Voice and guided |
| Completed runs | 28 |
| Median time | 24 minutes |
| Source | Adapted from the Wharton consulting club casebook |
Runs, times and ratings are from Road to Offer practice data as of 6 November 2026.
The case
Coolant Co. is a Chinese cooling equipment manufacturer serving data centers. The CEO wants to enter the US market because AI is driving data-center growth. Should it enter and how?
The client is China-based and considering its first expansion outside China. US data centers are large and fast growing, but there are local competitors and regulatory concerns around Chinese imports.
The interviewer's first question
Summarize the client situation and the decision we need to support.
Exhibits you will read
- Exhibit A: US Market Attractiveness
- Exhibit B: Entry Option Economics
What this case tests
One math step, two exhibits and three analysis questions: this case weighs business judgment above calculation.