City Bike Share Concession: McKinsey-Style Pricing Case Interview
City Bike Share Concession is a hard-difficulty McKinsey-style pricing case interview with 9 interviewer questions and 3 exhibits; candidates finish it in a median 32 minutes. Your first full case is free with an account: run it out loud with an AI interviewer or step by step.
| Case type | Pricing |
|---|---|
| Industry | Transportation / Urban Services |
| Firm style | McKinsey |
| Difficulty | Hard |
| Interviewer questions | 9: context, clarifying, structure, 4 math, analysis, synthesis |
| Math questions | 4 |
| Exhibits | 3 |
| Modes | Voice and guided |
| Completed runs | 33 |
| Median time | 32 minutes |
| Source | Written by Road to Offer |
Runs, times and ratings are from Road to Offer practice data as of 6 November 2026.
The case
The city of Austin, Texas is planning to sell the operating rights to its public bike share system for 15 years to a private company. In exchange for a lump sum, Austin would transfer the operation and revenue stream of its 5,000 bike stations across the city. Your consulting firm has been hired by RideNext Mobility to determine a reasonable bid price. How would you estimate the value of this concession?
Austin's city government wants to privatize its bike share system, which it has struggled to maintain profitably. RideNext Mobility, a transportation company, is considering bidding on the 15-year concession. The winning bidder will operate the system, set pricing within regulatory limits, maintain equipment, and keep all revenues. RideNext needs us to estimate a fair bid price that ensures profitability while winning the competitive auction.
The interviewer's first question
Can you summarize the situation and what RideNext Mobility needs from us?
Exhibits you will read
- Exhibit 1: Bike Station Pricing and Usage
- Exhibit 2: Cost Structure ($M)
- Exhibit 3: Revenue Enhancement Opportunities
What this case tests
Four math steps, three exhibits and one analysis question: this case is mostly about fast, accurate case math.