Arthur D. Little Case Interview Practice: Free Case and Prep Resources
Arthur D. Little's careers site publishes one practice case, Lux Flex, a premium gym chain weighing a budget brand, worked as a structure, a calculation, a brainstorm and a recommendation, with five case tips and no answers. McKinsey's sample cases come with suggested answers; ADL's leave you to check your own work.Arthur D. Little (opens in a new tab), read ; McKinsey (opens in a new tab), read
Try a free Arthur D. Little-style case now: Nordlys Solar. No card, no signup.
Free, no signup: 2 worked cases with model answers. Free, no card: your first full practice case with an AI interviewer. Paid: Pro $49/month for every case.
Updated ·By Esteban Ronsin·Founder · former Deloitte and Accenture Strategy consultant
Built and reviewed with former McKinsey, BCG and Bain consultants and interviewers.
Free Arthur D. Little interview prep resources
Arthur D. Little interview prep resources: what you get, whether it is free or paid, and the link
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Arthur D. Little practice case: Lux Flex
ADL's own practice case, a gym chain weighing a budget brand, in four exercises (structure, a calculation, a brainstorm, a recommendation) with tips and no published answer
Free. Published by Arthur D. Little, checked Nov 11, 2026
Practice cases for Arthur D. Little interviews7 cases
7 library cases matched to Arthur D. Little's case types, run out loud with an AI interviewer or step by step and scored on 7 skills; start with Solara Home Energy Texas Battery Market Entry
Free + paid. The case overview is public; a free account includes 1 full AI-graded case in voice or guided mode; Pro ($49/month) adds every case
Dunmore Cargo Bikes: market sizing case with answers Industry: Mobility. Difficulty: easy.1 math question.
How big is the annual US market for electric cargo bikes sold to urban delivery couriers, and is it big enough for a $10 million revenue goal? 5 questions, 1 exhibit, a model answer for each
Free. The whole case and every model answer, no account; the practice button opens a live case like it
Consulting fit and behavioral questions answered out loud, with follow-up probes and structured feedback
Free + paid. 1 behavioral or Learning Mode session with a free account; Behavioral Unlimited ($39/month, behavioral and PEI only) or any Pro plan adds more
Firm-style cases are practice cases written for Road to Offer or adapted from university consulting club casebooks, not the firm's own cases. Road to Offer is independent and not affiliated with Arthur D. Little.
Try a free Arthur D. Little-style case now: no card, no signup
An original practice case written by Road to Offer in an Arthur D. Little-style format, not Arthur D. Little's own case. Everything stays in your browser.
Nordlys Solar: A rooftop solar installer weighing a home battery line
ADL's own Lux Flex case asks what to analyze before launching a new brand, then a quick calculation toward a target, a brainstorm and a close for a CEO in a hurry. This sample follows that order with a different business. The full version is Solara Home Energy, a library case on a go or no-go for a home battery line with a year-one profit target. Arthur D. Little (opens in a new tab), read
1Step 1: Read the case
Nordlys Solar installs rooftop solar panels for homeowners across Germany and has 150,000 customers. Its CEO is weighing a home battery line, sold to those customers and to new ones. She asks what you would analyze to decide whether launching it would be profitable.
2Step 2: Ask clarifying questions
Open a question to hear the interviewer's answer.
Why does she want to add batteries now?
Interviewer: Customers keep asking for them, and two competitors already sell batteries alongside their solar installs. She wants the line to pay for itself in its first year.
What do we know about the economics?
Interviewer: Solar installs earn a healthy margin today. Ask for the battery numbers once you have a structure, and I will give you the unit economics then.
Who are the customers in scope?
Interviewer: Existing solar customers first, plus new homeowners who buy solar and a battery together. Germany only.
Is there a profit target?
Interviewer: Yes: at least 2 million euros of EBITDA in year one.
Can the installer teams handle it?
Interviewer: Current crews can complete about 4,000 battery installs in the first year.
3Step 3: Structure your answer
Take two minutes. Say what you would analyze to decide whether the battery line is worth launching, in two or three layers you could explain out loud.
2:00
Show what a strong structure covers
Plays the question back: should the installer launch batteries, judged on year-one EBITDA, in Germany.
Builds distinct, self-contained parts: Nordlys today (customer base, crews, brand), the battery line (unit economics, launch costs), customers (who buys, how price-sensitive) and competition (who sells, at what price, bundled or not).
Sets the profit logic before any number: installs times margin per install, minus the fixed launch cost, against the target, with crew capacity as the ceiling.
Separates two customer pools: the existing base and new buyers who take solar and a battery together.
Names what to test first: whether demand is real, price pressure from competitors, and whether crews and battery supply can scale.
Gives a short overview of the parts, then offers to go deeper one at a time and pauses for questions.
4Step 4: The interviewer's next question
Each battery install earns about 1,600 euros after parts, installer time and delivery, and launch overhead in year one is 3 million euros. How many installs does Nordlys need to reach its 2 million euro target, and what share of its customers is that?
Show what a strong answer does
Installs needed: (2 million + 3 million) / 1,600 = 3,125. Against 150,000 customers that is about 2.1%, and it uses about 78% of the 4,000 installs the crews can do. A strong answer says each number out loud, notes the target looks reachable on capacity but is unproven on demand, and asks what share of customers would really buy a battery.
ADL says it looks at how you use the data and how quick you are with your calculation, and its math tip is to drop the zeroes and write 1M for 1,000,000. Source: Arthur D. Little, read (opens in a new tab)
Decisive close.
ADL asks for a structured, concise answer with clear next steps, a conclusion as decisive as possible and the key facts you found to back it, and to be ready to defend the side you choose. Source: Arthur D. Little, read (opens in a new tab)
No AI help in assessments.
ADL's London internship posting says AI tools are not permitted during interviews, online assessments, case exercises or presentations unless explicitly authorised. Source: Arthur D. Little, read (opens in a new tab)
Each arrow opens the source: Arthur D. Little, read Nov 11, 2026.
Each arrow opens the source: Arthur D. Little, read Nov 11, 2026.
Arthur D. Little's interview pages and postings, item by item
Everything ADL publishes to prepare for its interviews, each opened on 11 November 2026. The first four items are on its careers site's interview preparation pages; each line is our summary of the item's own page. Read on Arthur D. Little's site .
Arthur D. Little's interview pages and postings, item by item: level, area and what each one is, linked to Arthur D. Little's page
A high-end gym chain with 50 sites weighs launching its budget brand. Four exercises: a structure, a share-of-non-users calculation for a city of five million, other revenue streams, and a recommendation for a CEO in a hurry. Tips on each, no solution.
The traits ADL looks for in its next generation consultant: entrepreneur, ambidextrous mind, breakthrough creator, side-by-side master, bridge builder and sustainability ambassador.
The five stages (online assessment, first interview, case study assessment, presentation, senior interview) and ADL's rule on AI tools during assessments.
An online one-hour case interview, two one-hour in-person case interviews, a final interview with a Principal, then a verbal and written offer.
Worked: Lux Flex, in ADL's four exercises and its five closing points
A high-end gym chain with 50 sites across Europe, Lux Flex, thinks of opening sites under its budget brand, Penny Pressure. ADL asks what to analyze to decide whether the launch is profitable, then walks you through a calculation, a brainstorm and a recommendation. Read the official case (opens in a new tab)(read )
How you might work it is ours, not Arthur D. Little's answer key.
1
Play it back and ask
Say it in one breath: a premium chain, a new budget brand, a profitability question. Then ask what ADL's page suggests, why they want the brand and what they know about revenue, cost or profit today, and where the chain operates.
2
Build a framework with distinct parts
ADL suggests parts such as Lux Flex today, Penny Pressure, customers and competition. Give a quick overview of all four, then go deeper into one at a time and stop for questions so the interviewer can follow.
3
Do the calculation out loud
One reading, ours: 300 million euros of market at 360 euros a member a year is about 833,000 existing members. A 25% share is 75 million euros, so the remaining 135 million euros of the 210 million euro target needs about 375,000 new members. Against about 4.17 million non-users, that is about 9%. Say the assumption that everyone outside the existing members is a non-user, and write 1M instead of 1,000,000 as ADL suggests.
4
Brainstorm in groups
ADL asks for three groups, or two if three is not possible. For other revenue streams, for example: more from members (personal training, classes, paid extras), more from the sites (retail, partners, advertising) and more from the brand (corporate memberships, digital or app subscriptions).
5
Close in ADL's five points
Findings, a number, a risk and next steps, in a structured and concise answer: the 9% looks reachable but depends on the non-user assumption, and revenue is not profit. Next steps are to test local demand, members trading down from the premium brand and the cost of each site. End decisively, with the key facts behind it.
ADL's case page says it looks at “how your mind works” and wants you to show intellectual curiosity, together with problem solving through critical thinking and a proactive nature. Source: Arthur D. Little, read (opens in a new tab)
Let your personality show
ADL's behavioral page asks you to avoid simply repeating your resume and to let your personality shine through, and to be ready to say why you want to join. Source: Arthur D. Little, read (opens in a new tab)
Each arrow opens the source: Arthur D. Little, read Nov 11, 2026.
The Arthur D. Little interview process, and what trains each step
1
Apply to an office's board
ADL lists internships and full-time careers on its careers site, with separate boards for Belgium, France, the Netherlands, Norway and Morocco, so you apply to the office and role you want.
The London Business Analyst internship posting opens with an online assessment of analytical and problem-solving capabilities. The Paris Business Analyst internship posting opens with a one-hour online case interview, partly in English. ADL's global pages name no test, so follow your invitation.
ADL says the case assesses you as a consultant, not your business sense or sector knowledge. Its five tips: listen actively, ask for clarification, structure your process in at least two layers, solve the case by asking for data and thinking out loud, and close it by reconciling the outcomes and defending the side you choose. Paris lists two one-hour in-person case interviews; London lists a case study assessment.
ADL says its behavioral interview covers your achievements, motivations and passions, your communication and interpersonal skills, and how well you would fit its culture; it asks you not to repeat your resume. The London posting lists a first interview about background, motivation and suitability.
The London internship posting lists a presentation of your findings and recommendations after the case study assessment, and says further details and preparation instructions are shared as you progress.
The London posting ends with a senior interview, a final discussion with a senior member of the consulting team; the Paris posting ends with an in-person interview with a Principal, followed by a verbal and then a written offer. The London posting does not describe the offer step.
Missing from Arthur D. Little's pages: who leads the case, how answers are scored, a global round count (the London and Paris postings differ), which other offices use an online test or a written case, how long each stage lasts outside Paris, and a model answer for Lux Flex.
14 Arthur D. Little-style interview questions
In our words, not ADL's, grouped by ADL's own five case tips, plus the online test some roles use and the behavioral interview, with what a strong answer does.
Listen actively, ask for clarification (tips 1 and 2)
ADL: take notes and focus on the core issue; restate the question and agree on the objective and the context.
1A regional telecom operator wants to know whether it should launch a low-cost mobile brand. Before any structure, what do you say back and what do you ask?
What a strong answer does: Plays back the decision, the new brand and the measure of success in one breath, then asks why now, what the operator earns today, which markets are in scope and what target the board has.
2The interviewer gives you a long case prompt with six facts. How do you make sure you keep the core issue?
What a strong answer does: Writes the question as one sentence at the top of the notes, groups the facts by what they say about it, and confirms the objective with the interviewer before moving on.
ADL: ask for time to structure; present at least two layers and be ready to discuss them.
3An industrial gases company is thinking of building a hydrogen fueling network for trucks. How do you structure whether to proceed?
What a strong answer does: Takes a minute, then gives distinct parts with a second layer under each: market (demand from fleets, pace of adoption), economics (cost per station, price per kilo), competition and partners, and capabilities and risks. Offers to go deeper one part at a time.
4A premium brand launches a budget line, as in ADL's own case. Which two or three parts would you use and why?
What a strong answer does: Uses parts that do not overlap, such as the company today, the new line, customers and competition, and ties each to the profit question, including the risk that the new line takes sales from the premium one.
ADL: follow your structure, ask questions and request data when necessary, and think out loud.
5A city has 2 million adults and 20% already use a ride-hailing app. A new service needs 10% of all adults as regular users. What share of non-users must it win?
What a strong answer does: Does it out loud: 20% of 2 million is 400,000 existing riders and 10% of 2 million is 200,000 regular riders needed, so it needs about 200,000 of the 1.6 million non-riders, or about 12.5%. States the assumption about who counts as a rider.
6You are given a revenue target, a market size and a price. How do you get to a customer number fast, with large figures?
What a strong answer does: Drops the zeroes as ADL suggests (300M, 5M, 30), writes the units next to each number and checks the result against the population before moving on.
7A battery maker's cost per unit has risen for two years while its competitors' fell. Where do you ask for data first?
What a strong answer does: Splits cost into materials, labor and overhead, asks for the trend of each and the volume, and says which one it expects to be the cause and why.
ADL: reconcile the outcomes of the previous steps and be prepared to defend the side you choose; brainstorm in two or three groups.
8The CEO of a data-center cooling company asks for other ways to make money from its customers. Brainstorm.
What a strong answer does: Gives three groups, for example services (maintenance and monitoring), products (upgrades, software) and models (leasing, performance contracts), with two ideas each, then picks the one to test first.
9You have four minutes before the CEO leaves. What do you tell her about a go or no-go on a new energy product line?
What a strong answer does: Leads with the answer, gives the two or three facts behind it, names the main risk and the next step, and stops. It is concise, decisive and uses the numbers found in the case.
ADL's London posting lists an initial test of analytical and problem-solving capabilities; the provider and length are not named.
10A chart shows a company's revenue rising from 80 to 92 million while its costs rise from 60 to 75 million. Did profit rise?
What a strong answer does: Subtracts before reading the trend: profit moves from 20 to 17 million, so it fell by 3 million, about 15%, even though revenue grew.
ADL: your achievements, motivations and passions, and how well you would fit its culture.
12Why do you want to work with Arthur D. Little rather than a bigger strategy firm?
What a strong answer does: Names something specific ADL says about itself, such as its industry and technology focus or the original-consulting-firm heritage, and ties it to something you have done, in under a minute.
13What company do you think is having a tough time now, and what would you recommend?
What a strong answer does: Picks a real company, states the problem in one sentence with a number, and gives a recommendation with a reason and a risk, as a mini case; it shows you follow business news, as ADL asks.
14What experience do you wish you could do over, and how would you do it differently?
What a strong answer does: Picks a real mistake, owns it without blaming others, says exactly what you would change and shows the lesson at work since.
Each arrow opens the source: Arthur D. Little, read Nov 11, 2026.
An Arthur D. Little prep plan, day by day
The order follows Arthur D. Little's own pages; the timing is our suggestion.
Days 1 and 2
Read ADL's pages and your invitation
Read the case interview and behavioral interview pages, the postings for London or Paris if they match your office, and note the stages and the AI rule.
Do the four exercises out loud and timed, one a day, ending with a one-line recommendation. Then compare with our walk-through and redo the step you missed.
How do I prepare for the Arthur D. Little case interview?
Start with ADL's own practice case, Lux Flex, on its careers site: work its four exercises (a structure, a calculation, a brainstorm and a recommendation) out loud and timed before you read any solution, since ADL publishes none, and our Lux Flex walk-through below shows one way to work it. Then train what ADL says it looks for: a structure with at least two layers, fast calculation, data used well and a decisive close. On Road to Offer a free account includes 1 full AI-graded case, such as Solara Home Energy, a go or no-go on a new line with a profit target, the same shape as Lux Flex; Tessaline Water Systems (market entry) and Dunmore Cargo Bikes (market sizing) are worked cases with a model answer for every question and need no account; market sizing, case math and brainstorming drills cover the rest. Firm-style cases are practice cases written for Road to Offer or adapted from university consulting club casebooks, not the firm's own cases.
Where can I practice Arthur D. Little-style case interviews for free?
On this page, the sample case runs in your browser with no account: read it, reveal the interviewer's answers to five clarifying questions, structure it against a timer and compare it with what a strong structure covers. Then run the full version, Solara Home Energy, out loud with an AI interviewer; your first full case is free with a free account, no card. ADL's own Lux Flex case on its careers site is free too, and Tessaline Water Systems and Dunmore Cargo Bikes are free to read with a model answer for every question.
What is the Arthur D. Little Lux Flex case and how should I use it?
Lux Flex is the practice case ADL publishes on its careers site. Lux Flex is a high-end European gym chain with 50 sites that is thinking of opening sites under its budget brand, Penny Pressure. The page runs four exercises: build a structure (it suggests parts such as the current business, the target, customers and competition), work out what share of people who do not work out yet must join to reach a revenue target in a city of five million, brainstorm other revenue streams, and give a CEO in a hurry your findings and next steps. The page publishes no answer, so work it timed and out loud first, then check your numbers against a worked solution; our Arthur D. Little guide solves it end to end.
What is the answer to the Arthur D. Little Lux Flex calculation?
ADL publishes none. One reading, ours and not ADL's: the 300 million euro market at 360 euros a member a year is about 833,000 existing members; 25% of that market is 75 million euros, so the remaining 135 million euros of the 210 million euro target needs about 375,000 new members; against about 4.17 million people who do not use a gym today, that is about 9%. The number depends on the assumption that every resident outside the existing members is a non-user, so say it out loud and ask the interviewer to confirm it. Reaching a revenue target also does not prove the launch is profitable, so name the next test.
Is the Arthur D. Little case interview candidate-led or interviewer-led?
ADL's pages do not say. Prep guides describe ADL cases as mostly interviewer-led, with some candidate-led cases. ADL's own tips still ask you to ask for time to structure, present at least two layers, request data when you need it and think out loud, so practise building your own structure and also answering one directed question at a time.
How many rounds does the Arthur D. Little interview have?
It depends on the office and role. The Paris Business Analyst internship posting lists an online case interview, two in-person case interviews and a final interview with a Principal. The London internship posting lists five stages: an online assessment, a first interview, a case study assessment, a presentation and a senior interview. ADL's global pages give no number, so ask your recruiter for your schedule.
Does Arthur D. Little have an online test or a presentation?
For some roles. The London Business Analyst internship posting lists an online assessment of analytical and problem-solving capabilities and, later, a presentation of your findings and recommendations; the Paris posting lists an online case interview instead. Neither names a provider or time limit. Road to Offer has no Arthur D. Little test simulator; the closest practice is our case math, market sizing and brainstorming drills and a full case out loud.
Can I use AI in an Arthur D. Little interview or assessment?
Not unless ADL says so. The London internship posting says ADL embraces the responsible use of AI in its work, but that using AI tools during interviews, online assessments, case study exercises or presentations is not permitted unless explicitly authorised, and that candidates found doing it will not be considered further. Use practice tools beforehand and follow the instructions you are given on the day.
What does the Arthur D. Little case interview assess?
Four things, in ADL's words: how your mind works and your intellectual curiosity, your ability to solve problems with critical thinking and a proactive nature, how you use the data and how quick you are with calculations, and the approach you take and how confident you are in your solutions. ADL adds that it uses the case to assess your ability as a consultant, not your business sense or sector knowledge, although its behavioral interview page describes the case as focused on business sense and approach to problem-solving. Prepare for a sound method rather than industry facts.
What behavioral questions does Arthur D. Little ask?
ADL's behavioral interview page lists six examples: why you want to work with ADL, what company is having a tough time now and what you would recommend, what attributes you would bring to a case team, what experience you are most proud of, what experience you wish you could do over and how, and what makes a good management consultant. Prepare a specific Why ADL answer and two or three stories with numbers in them, and say them out loud; Road to Offer's fit practice asks questions like these with follow-up probes, 1 session free with a free account.
Does Arthur D. Little ask market sizing questions?
Candidates report them, and ADL's own Lux Flex case contains one in all but name: a city of five million people and a market of 300 million euros, and a question about the share of non-users who would have to join. ADL's tip for that exercise is to drop the zeroes and write 1M for 1,000,000 when adding large numbers quickly. Practise market sizing and quick math daily.
What does Arthur D. Little look for in candidates beyond the case?
ADL's careers site describes the next generation consultant as an entrepreneur who takes ownership, an ambidextrous mind that balances creativity and rigor, a breakthrough creator, a side-by-side master who helps others do their best work, a bridge builder and a sustainability ambassador. The Paris internship posting adds curious, ambitious, proactive and rigorous, with strong teamwork skills. Choose two or three stories that show those traits, with a number in each.